Date(s) - March 28, 2021
3:00 pm - 5:00 pm
“Your classes helped me in my start in my career!”
– Paige Carnwath, Northern California, Wilson Daniels
~Now LIVE online via Zoom~
Do you have passion for the wine industry? Do you like your current job? Are you defined by your career? Do you enjoy where your future lies? Do you want to find out what opportunities exist in wine? Treat yourself to an informative discussion about the wine industry and the vast opportunities that could be open to you!
Learn from our resident 20-year industry expert and Master of Wine Student, Ian Blackburn, about the past – present – and future of this dynamic industry. This class is perfect for someone who is trying to break into the industry, as well as for those who are looking to expand their insight in the wine drinking world.
Wine Career Ideas
From Importing, Distributing, Negotiating, Marketing, and Sales, to Wine Bars, Wine Retail, Wine Clubs, and Internet Wine Websites, if you’re thinking of working in the wine industry, this is the class for you!
Rethink your career with some fresh information and ideas. The wine industry is booming and you will need this information to grow and thrive. Expand or completely reinvent your career with state-of-the-art information and fresh, enlightened ideas. With a flourishing wine industry, the knowledge gained from Wine Business 101 will help you cultivate a strong foundation and awareness of all things wine.
The Dynamic Wine Industry
Much like the rest of the world, the wine industry is rapidly changing due to the effects of globalization. Up until the mid 19th century, the wine industry was a fragmented agricultural pursuit, primarily based on satisfying local needs. Now, this $20 billion-dollar industry has experienced mass consolidation and growth through technology and emerging markets around the world. This has both benefited the industry as well as created new concerns for the future of wine as we know it. Wine Business 101 will provide you with the proficiency to better understand, address, and maneuver these influential changes.
- Digital Materials: Comprehensive Booklet, Take-home Guides
- Mailing Lists
- Additional Necessary Resources
Ian graduated from California Polytechnic University in Hospitality Management in 1991 (Distinguished Alumni 2008) and is a live-long crusader for wine and improving the wine lifestyle. In 1995, Ian pioneered the internet’s first website dedicated to wine education and in 2020, he re-launches learnaboutwine.com to allow nationwide access to his passionate wine classes, tasting events and virtual tastings via Zoom. Ian’s career has shifted from floor service, to distributor representative, to state manager for an international wine portfolio, to author, to internet wine pioneer and now Ian is a leader in Zoom-based wine classes and events. In 2009, Ian launched his own wine brand with Clay Mauritson dedicated to the world’s best Zinfandel; Beekeeper Cellars continues to amass top scores (95-97 points) critical acclaim and professional praise. Ian has dedicated his life to fine wine and holds a number of credentials from the Society of Wine Educators, and continues his study with the Masters of Wine in London. Ian’s first book was published in 2002 and he expects to publish a new book in 2021.
Since 2001, Ian has served as an official Educational Ambassador for the Regions of Champagne, France and The Napa Valley. Celebrating 25+ years in Wine Education, this new age of on line education played right into Ian’s creative hands – contact firstname.lastname@example.org to hire Ian for your corporate event or private function. Also visit any of Ian’s websites at:
and more to come.
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ALL/ ANY TICKET SALE IS FINAL. WE DO NOT OFFER REFUNDS/ EXCHANGES/ TRANSFER BETWEEN PROGRAMS. Your ticket is transferable: pass your ticket on to family/ friends at your own discretion. Email us at: TLC@wineLA.com