Virtual Tasting, Event & Phone Sale Metrics for Wineries [Enhanced Webinar]

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Date(s) - December 8, 2020
9:00 am - 12:00 pm


Part of the WISE Digital Series, this workshop is designed to support a comprehensive digital strategy for your winery.

This page is for those registering for the Virtual Tastings, Events and Phone Sales Metrics webinar only. To register for the full 3-part series, please click here.

Virtual Tasting, Events & Phone Sale Metrics – December 8th / 9:00AM to 12:00PM

This specific 3-hour session (205C) focuses on Virtual Tastings, Events and Phone Sales metrics and their interdependence on the three other channels of DTC (Tasting Room, Wine Club and Digital). Purchase separately if you want to focus only on these metrics.

Overall focus:

  • Customer and relationship management
  • Data insights
  • Dashboards and reporting
  • Understanding the big picture
  • Case studies

This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action

Having grown up in the Napa Valley, Liz always knew it would be her forever home. She spent eight years in the mid-west (Detroit), before coming home to roost. With a unique background having a degree in Finance & Business Management, and 18 years’ experience in Direct to Consumer Experience marketing, she approaches the multiple needs of the business balancing the business and guest needs. Her career includes time with Diageo and Pernod Ricard, followed by nearly six years with Gallo, and to a small family owned luxury brand. Formally the General Manager of Bluxome Street Winery for 3 years, an urban winery located in the SOMA neighborhood of San Francisco, Liz is now the VP of Sales & Marketing at a small brand in Napa, Judd’s Hill Winery. Liz can relate to the challenges faced by large, publicly traded wineries, corporate family owned wineries, and to smaller family owned brands. That breadth of experience has allowed Liz to see how different strategies work for different brands and implement the right solution. She is also an active contributor and instructor for the WISE Academy, which seeks to grow the skills of DTC professionals and managers at all levels across the country.