DeMorgenzon Wines: Adam Mason, GM/Cellarmaster

Why South Africa? We are supporting the wine producing country most hard hit by the lock down.

Wine producers in the Cape were left reeling after the South African government announced a ban on transporting alcohol that effectively shut down wine exports. The wine industry suffered a steep fall in income, as alcohol sales were prohibited during the lockdown.

“The industry employs up to 700,000 people directly on average and provides food and shelter to 2 to 3 million people.” — Michael Fridjhon. He is a leading wine writer and independent commentator. Michael is a well known international wine judge and chairman of the Old Mutual Trophy Wine Show. As visiting Professor of Wine Business at the University of Cape Town, Michael has been an advisor to the Minister of Agriculture.

Rico Basson, CEO of Vinpro, which which represents 3 500 South African wine producers, cellars and other industry stakeholders, said wine tourism had suffered crippling losses between March and June – usually a busy time locally, he noted.

“A significant factor in the estimated loss is the strong domestic support that wine tourism in South Africa enjoys, especially over traditional school holidays and Easter weekend,” Basson said.

According to a report by Vinpro, South Africa’s wine tourism industry’s direct and indirect GDP contribution was R7.2 billion in 2019.

Included in your registration:

• 6 sample bottles (50ml ea, 1 sample bottle of 6 different wines)
• Online Masterclass with the winemaker
• Hosted by a Cork & Fork Logan Team Member
• 20% discount on all featured wines (minimum purchase of 3 bottles)
• Access to the online class, password protected (emailed after registration)

Details:

• Sample pack available for pick up after online event registration
• Sample pack available for delivery for $20 within a 10-mile radius
• Sample pack available for shipping within the USA for $30 via FedEx

– About the Guest Speaker: Adam Mason

Adam’s journeyman phase began on graduating from Stellenbosch University with a degree in Oenology and Viticulture in 1997. Four years of alternating harvests between France and South Africa, with forays into Spain and Italy when he got the chance, provided an invaluable opportunity to not only discover new worlds of sounds and flavors but perhaps more importantly to experience the rich heritage of centuries-old European winemaking traditions.

In 2003 Adam was appointed Cellar-master at the historic Klein Constantia Estate, a post he held for over 8 years. A chance harvest in the Napa Valley introduced Adam to the new owners of Mulderbosch Vineyards, and so it was that he was invited onboard at the end of 2011 to head the winemaking department of the newly transformed Mulderbosch.

Adam Mason then took hold of the baton at DeMorgenzon after Carl Van der Merwe.